Sulwhasoo: A Curated Café Residency

Developed as a 1.5-month exclusive residency, the Sulwhasoo café takeover translated the brand’s philosophy into a refined culinary and spatial experience through bespoke menu curation and immersive storytelling. Led and executed by Yingying, the project encompassed creative direction across the guest experience, visual atmosphere, and brand narrative.

The residency also featured an intimate PR evening thoughtfully hosted for media, creators, and invited guests, celebrating Sulwhasoo’s timeless elegance through a curated multisensory experience.