Founder & Managing Director : Doña

Yingying founded Doña in 2023, with a vision to create a brand grounded in craftsmanship, discipline, and long-term intention. As Managing Director, she oversees the company’s strategic growth, operations, and brand development, ensuring that each new milestone aligns with Doña’s core values.

As the Founder and Pastry Creator, she remains closely involved in product development and quality control, upholding the standards that define the bakehouse. Her leadership philosophy balances creative integrity with operational structure, scaling the business thoughtfully while protecting the authenticity that built its foundation.

She believes in fostering a supportive and collaborative work culture, empowering her team to learn, grow and contribute to the bakehouse’s success.